How it Works

A Simple, Structured Process — Built for Scale

We’ve productized our process so Shopify brands know exactly what to expect when working with ROASLab.

No vague retainers.
No open-ended management.
No guesswork.

Here’s how we build Andromeda-aligned Meta ad campaigns with creatives included.

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Step 1: Purchase & Onboarding

Once you place your order, you’ll receive a short onboarding form.

We’ll request:

• Access to your Meta Business Manager & ad account
• Your Shopify store details
• Key information about your product and target market

This allows us to build a campaign that’s aligned specifically to your store, not a generic template.

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Step 2: Campaign Structure & Tracking Alignment

We build your Meta Ads account using the Andromeda framework, Meta’s most advanced campaign structure.

This includes:

• Andromeda-aligned campaign setup
• Proper conversion event configuration
• Shopify-optimized tracking alignment
• Signal prioritization designed for iOS14+ environments

The objective is to give Meta clean, consistent signals so the algorithm can learn and optimize efficiently.

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Step 3: Creative Development (Included)

While the campaign structure is being built, we design conversion-focused ad creatives.

Creatives are built to align with:

• Your product and offer
• Your target audience
• Meta’s delivery algorithm
• The Andromeda campaign structure

Creatives are included by default, not an upsell — because structure without creatives (and creatives without structure) doesn’t scale.

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Step 4: Final Setup & Campaign Launch

Once everything is built, your Meta Ads are fully set up and launched.

You receive:

• A clean, organized Andromeda-aligned campaign structure
• Creatives uploaded and mapped correctly
• Optimization and conversion settings aligned
• A launch-ready setup designed for long-term performance

No loose ends. No half-finished builds.

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Step 5: 7-Day Active Monitoring After Launch

After your campaign goes live, we actively monitor it for 7 days.

During this period, we ensure:

• Campaigns are delivering correctly
• Budget is flowing properly within the Andromeda structure
• Conversion events and tracking are firing as intended
• No technical or setup issues are limiting performance

This phase focuses on stability, data integrity, and early signal validation — not aggressive scaling or constant creative changes.

This is active monitoring, not ongoing ad management.

Any adjustments required to ensure the setup is functioning as designed are handled during this window.

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What Happens After the 7 Days?

This is a one-time, done-for-you build.

After delivery and monitoring, you can:

• Continue managing the campaigns internally, or
• Add ongoing support, creative refreshes, or management later if needed

We intentionally separate setup from management so you’re not locked into unnecessary retainers.

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Who This Process Is For

This process is designed for:
✔ Shopify brands with a proven product
✔ Advertisers ready to scale Meta Ads properly
✔ Teams that value structure, data, and creative alignment

It is not designed for:
✘ Beginners testing their first product
✘ Stores without product-market fit
✘ Brands looking for shortcuts or hacks

We work with a limited number of brands to maintain quality.

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Why This Process Works

Most Meta Ads fail because:

• Campaigns are poorly structured
• Tracking and signals are misaligned
• Creatives and campaign architecture are disconnected

Our process fixes all three — deliberately and systematically.

That’s why we focus on foundations first.