Case Studies

Real results from Shopify brands — built through structure, testing, and data-driven decisions.

Every store is different. So are the challenges.

Below are selected examples of how we’ve helped Shopify brands improve performance across Meta Ads, conversion rate, and overall growth — without relying on shortcuts or guesswork.

All case studies are anonymized to respect client confidentiality.

Shopify Beauty Brand (UK)

Context:A UK-based beauty brand running Meta Ads with inconsistent results and no clear scaling structure

Starting Point:

  • Meta Ads active but unstable performance
  • Purchase ROAS fluctuating between 1.4–1.8
  • High CPMs and creative fatigue
  • No clear separation between prospecting and retargeting

What We Did:

  • Rebuilt account using a funnel-based campaign structure
  • Implemented clean prospecting vs retargeting segmentation
  • Shifted from interest-stacking to broad + creative-led testing
  • Introduced UGC-style creatives mapped to awareness stages
  • Tightened conversion tracking and optimized for Purchase event

Results:

  • 3.2× ROAS within 30 days
  • −28% CPM after creative refresh
  • +41% increase in purchase volume at similar spend
  • Stable scaling achieved without increasing CPA

Shopify DTC Store (Lifestyle Niche)

Context:A Shopify store with healthy traffic but poor conversion performance.

Starting Point:

  • Conversion rate below 1.4%
  • Strong ad engagement but low purchase intent
  • Mobile checkout drop-offs above industry benchmarks

What We Did:

  • Audited homepage and product page messaging clarity
  • Simplified above-the-fold structure and CTAs
  • Optimized PDP layout for mobile-first UX
  • Improved trust signals and reduced cognitive friction
  • Aligned ad messaging with on-site copy

Results:

  • +42% increase in conversion rate
  • −19% drop in cost per purchase
  • Improved Meta Ads performance without increasing spend
  • Higher AOV due to clearer offer framing

Shopify Multi-Product Brand (Scaling Phase)

Context:A multi-product Shopify brand struggling to scale Meta Ads without ROAS drop-off

Starting Point:

  • Ads performing well at low spend but breaking at scale
  • Creative fatigue within 10–14 days
  • Rising CPA as budgets increased

What We Did:

  • Introduced a structured creative testing system
  • Rotated creatives by angle, format, and hook, not just visuals
  • Implemented controlled budget scaling with guardrails
  • Optimized campaign budgets based on blended ROAS, not single-ad performance

Results:

  • Consistent scaling at profitable ROAS
  • −23% reduction in CPA at higher spend levels
  • Longer creative lifespan and reduced fatigue
  • More predictable daily performance

New Shopify Store (Pre-Scale Phase)

Context:A newly launched Shopify store preparing to run Meta Ads for the first time.

Starting Point:

  • No prior ad data
  • Pixel installed but unverified
  • Unclear funnel and offer positioning

What We Did:

  • Verified Meta Pixel and conversion events
  • Defined a launch-ready campaign structure
  • Built creatives focused on problem-awareness
  • Set clear testing benchmarks before scaling spend

Results:

  • First purchases achieved within initial test phase
  • Clean data collection from day one
  • Avoided early budget burn
  • Clear roadmap for scaling once benchmarks were met

What These Results Have in Common

These results weren’t driven by hacks or trends.

They came from:

  • Clear account structure
  • Proper tracking and optimization signals
  • Creative systems instead of one-off ads
  • Conversion-focused store improvements
  • Scaling decisions based on data — not emotion

This is how sustainable growth is built.

Want to See What this Could Look Like for Your Store?

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